Scribd Has 100M Users And A Mobile App It Needs To Rethink (After Yahoo Walked Away From A Deal)

Started originally as a ridesharing service, then pivoting to become a document uploading and reading service, Scribd now has 100 million registered users, with 90 million monthly active users. That makes it probably the biggest effort of its kind, but leveraging that size hasn?t always been easy. Scribd, TechCrunch has learned, is at a crossroads in mobile -- a crossroads that almost saw the company sell its iOS mobile news aggregation app, Float, to Yahoo. When Float launched in July 2011, it was off to a good start: 150 partners at signup, including biggies like the AP; with that number eventually growing to 200. It has also regularly made the top-15 rankings for reading and news apps on the App Store, and in the last three months has seen the number of active enaged users of the app go up 30 percent month over month.

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