Baby Boomers Cruises, Leisure, Travel and Smart Phones Facts ...

If you are targeting Baby Boomers (ages 48 - 66) with your products or services, here are a few important stats and facts.?

Baby Boomers Facts to Note:

Go on Cruises - 47% over the Age 50

Go to Art & History Museums - 65% are over Age 50

Hold 70% of the U.S. Wealth - over the Age 45

Own Smart Phones - 33% over the age 55

Buy 3 out of 5 New Cars - over the age 45

80% of Luxury Travel - Purchased by over age 45

Sources: Neilsen, AARP, Pew Research

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